Which of the following is an advantage of the qualitative research method?
A)Its results are generalizable to a larger population than the results of the quantitative method.
B)It enables a user to conduct causal studies that indicate why behaviors occur.
C)It uncovers details concerning the motivations behind behaviors.
D)Analysis of data is faster than in quantitative research.

Question

Quizplus · Accepted Answer

Qualitative research is advantageous for uncovering details concerning the motivations behind behaviors. It allows researchers to delve deeper into a phenomenon to understand why things happen, rather than just identifying what happened. This makes it ideal for exploring complex topics or sensitive issues that are difficult to quantify. However, qualitative research is not meant to generalize findings or draw statistical conclusions.

Which of the Following Is an Advantage of the Qualitative