Which of the following objectives seeks to increase a product's short-term cash flow without concern for the long-run impact?
A)Hold share
B)Harvest
C)Divest
D)Build share

Question

Quizplus · Accepted Answer

Harvest strategy focuses on increasing a product's short-term cash flow, often at the expense of the product's long-term future. This approach is typically used for products in the decline phase of their lifecycle, where the goal is to maximize immediate profits with minimal investment.

Which of the Following Objectives Seeks to Increase a Product's