Which of the following observations is true of the build share objective for a strategic business unit (SBU) ?
A) It sacrifices immediate earnings to improve market share and is the appropriate strategy for question marks.
B) It increases a product's short-term cash flow without concern for the long-run impact.
C) It involves selling or divesting the SBU because better investment opportunities exist elsewhere.
D) It is very appropriate for dogs and those question marks the firm cannot afford to finance for growth.
Correct Answer:
Verified
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