After analyzing current trends in the market, Stage Cinemas, a multiplex, increased the number of movie screens to keep up with the increased demand and population growth. However, due to the superficial nature of its analysis, it failed to focus on the needs, tastes, and preferences of the public. This indicates that the firm had:

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The fact that Stage Cinemas failed to focus on the needs, tastes, and preferences of the public indicates that the firm had a limited view of marketing. They may have assumed that simply increasing the number of screens would be enough to attract more customers, rather than conducting market research to find out what their potential customers actually wanted. This lack of market insight is a sign of a limited view of marketing.

After Analyzing Current Trends in the Market, Stage Cinemas, a Multiplex