Which of the following is responsible for making the comprehension of service marketing difficult?

Question

Quizplus · Accepted Answer

The factors of intangibility and inseparability make the comprehension of service marketing difficult. Services are intangible, meaning that they cannot be seen, touched, or tasted, and this makes it harder to evaluate their quality before purchase. In addition, services are often produced and consumed at the same time, which creates inseparability, meaning that the service provider and the customer are present during the production process. This can make it difficult to standardize the service delivery and maintain consistency across different customers or locations. Lack of demand for services, excessive marketing expertise, and obsolescence of services may also pose challenges in service marketing, but they are not the primary factors that make it difficult to comprehend.

Which of the Following Is Responsible for Making the Comprehension