Which of the following factors influencing pricing decisions pertains to the expected consumption rates, the location, and the position of potential buyers?
A) Psychological factors
B) Environmental factors
C) Demographic factors
D) Price elasticity

Question

Quizplus · Accepted Answer

Demographic factors pertain to characteristics of potential buyers such as age, gender, income, education, and location, which can influence their consumption rates and purchasing behavior.

Which of the Following Factors Influencing Pricing Decisions Pertains to the Expected