Konnectz Inc. plans to launch the latest version of its smartphone. As part of its market research and pricing strategy, it takes into account the economic buying potential of its target consumers and their locations. Which of the following factors influencing pricing decisions is Konnectz primarily concerned with in this scenario?
A) Psychological factors
B) Environmental influences
C) Demographic factors
D) Product characteristics

Question

Quizplus · Accepted Answer

Konnectz Inc. is primarily concerned with demographic factors while determining the pricing of its latest smartphone. It considers the economic buying potential of its target consumers based on their locations, which falls under the demographic factors.