In the consumer markets, _____ are used in organizational markets when manufacturers do not wish to have their own sales force.
A) wholesalers
B) distributors
C) agents
D) retailers

Question

Quizplus · Accepted Answer

Agents are used in organizational markets when manufacturers do not wish to have their own sales force. Agents work on behalf of the manufacturers and sell products to the customers. Unlike wholesalers, distributors, or retailers, agents do not own the products they sell, but only represent the manufacturers in the market.

In the Consumer Markets, _____ Are Used in Organizational Markets