A manufacturer utilizing an exclusive form of distribution coverage:
A) manufactures products that are characterized by low unit value and high frequency of purchase.
B) attempts to gain exposure through as many wholesalers and retailers as possible.
C) severely limits distribution and intermediaries are provided exclusive rights within a territory.
D) limits the use of intermediaries to the ones believed to be the best available in the geographic area.

Question

Quizplus · Accepted Answer

A manufacturer utilizing an exclusive form of distribution coverage limits distribution and provides intermediaries with exclusive rights within a territory. This is typically done in situations where the manufacturer wants to maintain tight control over the distribution and branding of their product, such as with luxury or high-end products.

A Manufacturer Utilizing an Exclusive Form of Distribution Coverage