A retail cooperative organization,a wholesaler-sponsored voluntary chain,and various franchising programs are the three major types of _____ vertical marketing systems.

Question

Quizplus · Accepted Answer

The three major types of vertical marketing systems are administered, contractual, and corporate. Among these, retail cooperative organizations, wholesaler-sponsored voluntary chains, and franchising programs are all examples of contractual vertical marketing systems in which independent firms work together by contract to accomplish a coordinated marketing objective. Therefore, the best choice is B) contractual.

A Retail Cooperative Organization,a Wholesaler-Sponsored Voluntary Chain,and Various Franchising Programs