From a marketing management perspective, _____ is an important nonpersonal strategic device for maintaining a competitive advantage in the marketplace.

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Advertising is an effective nonpersonal strategic device for maintaining a competitive advantage in the marketplace. It is a form of mass communication through various mediums such as television, radio, print, and online that helps promote new or existing products and services. Advertising helps create brand awareness, establish a brand image, and persuade consumers to make a purchase. Moreover, companies can target specific audiences and measure the effectiveness of their advertising campaigns through metrics such as impressions, click-through rates, and conversion rates. Direct marketing, personal selling, and telemarketing are also important marketing strategies, but they are more focused on building personal relationships with consumers rather than creating mass awareness.

From a Marketing Management Perspective, _____ Is an Important Nonpersonal