_____ is an online 'pass-it-along' strategy that uses electronic media to generate brand messages throughout a wide network of buyers.

Question

Quizplus · Accepted Answer

Viral marketing is the online 'pass-it-along' strategy that uses electronic media (such as social media, email, and messaging apps) to create buzz and spread brand messages rapidly among a large network of buyers, who then pass it on to their own network. This creates a viral effect, and the brand message reaches a wider audience quickly, often resulting in increased brand awareness, engagement, and sales.

_____ Is an Online 'Pass-It-Along' Strategy That Uses Electronic Media