Aster Inc. has developed a new digital three-tier food steamer. Though the product comes with a self-explanatory manual, the controls and the operation of the appliance have to be explained to the customer on a one-to-one basis, in great detail. Which of the following elements of the promotional mix is Aster most likely to rely on to sell its products?

Question

Quizplus · Accepted Answer

Personal selling is the most likely element of the promotional mix that Aster Inc. will rely on to sell its new digital three-tier food steamer. This is because they need to explain the controls and operations of the appliance in great detail, which is best done on a one-to-one basis. With personal selling, the salesperson can interact with the customer, answer their questions, and demonstrate the product’s features and benefits, thereby increasing the likelihood of a sale.

Aster Inc Has Developed a New Digital Three-Tier Food Steamer