A new magazine, Valence, was introduced to the market as a raw and bold "underground nightlife magazine." The magazine was not received well by the audience and sales hit an all-time low. Since sales were low, the publisher of the magazine relaunched it as a fashion and lifestyle magazine for 20-something males. In which of the following new product categories would this product fall?
A) Cross-functional strategizing
B) Product modifications
C) Product improvements
D) Product repositionings

Question

Quizplus · Accepted Answer

The relaunch of Valence as a fashion and lifestyle magazine for 20-something males can be categorized as a product repositioning, as the publisher has changed the target audience and the brand image of the magazine.

A New Magazine, Valence, Was Introduced to the Market as a Raw