Devon Inc. first marketed Silky Soft as a brand of body lotion to compete with other similar body lotions in the market. Owing to mixed responses to the product, Devon promotes its Silky Soft lotion as an insect repellant that is also good for the skin. Into which of the new product categories does Silky Soft lotion fall?
A) Revisions of existing products
B) New-to-the-firm products
C) Additions to existing product lines
D) Product repositionings

Question

Quizplus · Accepted Answer

Silky Soft lotion has been repositioned from a body lotion to an insect repellent that is also good for the skin. Hence, it falls under the category of product repositionings.

Devon Inc First Marketed Silky Soft as a Brand of Body