Which of the following is the last stage of the market segmentation process?
A)Delineating the firm's current situation
B)Designing the marketing mix strategy
C)Dividing markets on relevant dimensions
D)Developing product positioning

Question

Quizplus · Accepted Answer

The last stage of the market segmentation process is designing the marketing mix strategy. This involves developing and implementing a marketing mix that will appeal to the specific segments identified in earlier stages of the process. The other options mentioned are earlier stages in the process: delineating the firm's current situation involves analyzing the internal and external factors that may affect marketing strategy; dividing markets on relevant dimensions involves identifying and grouping potential customers based on common characteristics; and developing product positioning involves creating a unique and compelling message for the target market.

Which of the Following Is the Last Stage of the Market