Martha owns a chocolate factory where each chocolate treat is made by hand. Her assistant, Daniel, feels that the rate of production can be dramatically increased if the factory switched to an automated assembly line to manufacture the chocolates. When he proposes this idea to Martha, she agrees and begins evaluating different vendors who might provide the equipment to the factory. Which of the following roles did Daniel perform in the purchasing process?

Question

Quizplus · Accepted Answer

Daniel performed the role of the initiator as he suggested the idea of switching to an automated assembly line to Martha, who is responsible for the purchasing decision. The decider would be the person who ultimately decides which vendor to choose, the buyer would be the one who physically makes the purchase, and the gatekeeper would be someone who controls access to information within the purchasing process.

Martha Owns a Chocolate Factory Where Each Chocolate Treat Is