_____ are people who control the flow of information in the buying center.

Question

Quizplus · Accepted Answer

Gatekeepers are responsible for controlling the flow of information within the buying center. They can be assistants, secretaries or receptionists who regulate access to the members of the buying center. Therefore, the correct answer is B) Gatekeepers. The other options are incorrect as initiators are the ones who identify the need for a product, influencers provide information and recommendations on the alternatives, and deciders make the final decision.

_____ Are People Who Control the Flow of Information in the Buying