Qualitative research involves researchers:
A) observing how much time consumers spend browsing different sections of a store and using their data to determine the market demand for products.
B) changing the price of a product to see its impact on the purchase of other similar products and determining whether changes in price should be made.
C) taking traffic counts at various intersections to help determine the best locations for retail stores and then deciding how many new retail stores to open.
D) interviewing a candidate about how a specific product has improved the quality of his life and then deciding whether the product needs changes or not.

Question

Quizplus · Accepted Answer

Qualitative research involves exploring subjective experiences and attitudes through methods such as interviews, focus groups, and observations. In this scenario, the researcher is conducting an interview with a consumer to gain insights into their experience with a product. This type of research can provide valuable information for product development and marketing strategies. Options A, B, and C involve quantitative research methods that focus on measuring objective data such as sales figures, traffic counts, and price changes.

Qualitative Research Involves Researchers