Redstone Inc. manufactures and markets computer games. Its latest game, Warrior Xero, is designed specifically for teenagers. The company recently implemented a free trial where they invited teenagers to their office to play the game. After the free trial, the company's market research executives conducted discussion sessions with the teenagers to gain insights into the product and whether any changes needed to be made. The research conducted by Redstone Inc. best exemplifies _____.
A) observational research
B) focus groups
C) mathematical modeling
D) group experiments

Question

Quizplus · Accepted Answer

The research conducted by Redstone Inc. involves inviting a group of teenagers to play the game and then conducting discussion sessions with them. This is a common approach used in focus group research, where a group of people are brought together to discuss a particular product, service or topic to gain insights and feedback. Therefore, the best choice for this scenario is focus groups.