Qualitative research is commonly used for:
A) validating or answering a business problem or information requirements.
B) assessing the reliability and validity of scales for investigating market factors.
C) assessing the effectiveness of marketing strategies on marketplace behaviors.
D) identifying a business problem or opportunity situation, or establishing information requirements.

Question

Quizplus · Accepted Answer

Qualitative research is best used for identifying a business problem or opportunity situation, or establishing information requirements. It is a research method that focuses on understanding people's experiences, attitudes, and behaviors, which can help businesses gain insights and develop hypotheses before conducting quantitative research. While it can also provide some validation for a problem or requirement, assessing reliability and validity, and measuring the effectiveness of marketing strategies are better suited for quantitative research methods.

Qualitative Research Is Commonly Used For