A marketer of yo-yos wants to know how an increase in price will affect its sales. It uses a test store where it increases the price of the yo-yos by fifteen percent and then studies its impact on sales. Comparing its sales in the test store with those in other stores provides information about the likely impact of a price change in the overall market. Identify the type of market research method most likely used in this scenario.
A) Experimental research
B) Mathematical modeling
C) Observational research
D) Focus group

Question

Quizplus · Accepted Answer

The scenario describes an experiment where a test store is used to study the impact of an increase in price on sales. This is a type of experimental research, where a variable (price) is manipulated to observe its effect on another variable (sales).

A Marketer of Yo-Yos Wants to Know How an Increase