Which of the following statements about quantitative marketing research is true?
A) It helps to determine the preliminary effectiveness of marketing strategies on actual marketplace behaviors.
B) It is commonly used for obtaining detailed descriptions or insights into the motivational, emotional, attitudinal, and personality factors that influence marketplace behaviors.
C) It helps to build theories and models to explain marketplace behaviors or relationships between two or more marketing variables.
D) It is commonly used for developing valid scales for investigating specific market factors, consumer qualities (e.g., attitudes, emotional feelings, preferences, beliefs, perceptions), and behavioral outcomes.

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The Answer of Which of the following statements about quantitative marketing research is true?
A) It helps to determine the preliminary effectiveness of marketing strategies on actual marketplace behaviors.
B) It is commonly used for obtaining detailed descriptions or insights into the motivational, emotional, attitudinal, and personality factors that influence marketplace behaviors.
C) It helps to build theories and models to explain marketplace behaviors or relationships between two or more marketing variables.
D) It is commonly used for developing valid scales for investigating specific market factors, consumer qualities (e.g., attitudes, emotional feelings, preferences, beliefs, perceptions), and behavioral outcomes.

Which of the Following Statements About Quantitative Marketing Research Is