A purpose of quantitative research is to:
A) develop new products and services, or reposition current product or service images.
B) build theories and models to explain marketplace behaviors or relationships between two or more marketing variables.
C) identify a business problem or opportunity situation, or establish information requirements.
D) investigate the degree to which the insights about a topic hold across a larger sample or population.

Question

Quizplus · Accepted Answer

The purpose of quantitative research is to investigate the degree to which the insights about a topic hold across a larger sample or population. It involves collecting numerical data that can be analyzed using statistical methods to test hypotheses or answer research questions.

A Purpose of Quantitative Research Is To