Bay Shop, a consumer electronics retailer, wants to know how the shopping needs of its consumers vary according to the day of the week. For instance, consumers tend to buy more expensive items over weekends and shop for more necessary items-such as batteries-over the week. To obtain relevant data, the store uses the scanner data collected and stored in computer files from its checkout counters. The analysts will use equations to determine relationships between the variables. Which of the following research techniques is Bay Shop most likely using in this scenario?
A) Projective techniques
B) Mathematical modeling
C) Focus groups
D) Observational research

Question

Quizplus · Accepted Answer

Bay Shop is using mathematical modeling to determine the relationship between shopping needs and the day of the week using scanner data and equations to analyze the data. Projective techniques involve asking participants to project their feelings and thoughts onto a product or situation, focus groups involve gathering a small group of participants to discuss their opinions and experiences, and observational research involves directly observing and recording consumer behavior. None of these techniques accurately describe the method being used by Bay Shop in this scenario.

Bay Shop, a Consumer Electronics Retailer, Wants to Know How