Budget constraints on marketing research are most likely to lead to:
A) wrong interpretation of the research results.
B) pretest measurements of competitive brand sales.
C) incorrectly formulated sample size and design.
D) incorrect reasons regarding why the research is needed.

Question

Quizplus · Accepted Answer

Budget constraints may limit the sample size and design of marketing research, which could lead to ineffective data collection and analysis. Incorrectly formulated sample size and design may not provide accurate representation of the target market, which can lead to biased results and wrong interpretation of the research findings.

Budget Constraints on Marketing Research Are Most Likely to Lead