Which of the following is a benefit of using projective techniques as a method of data collection?
A) They are less threatening to respondents for sensitive topics.
B) They minimize the need for trained and experienced interviewers.
C) They substantially reduce the cost per interview in the research study.
D) They provide the broadest geographic dispersion for a marketing research study.

Question

Quizplus · Accepted Answer

Projective techniques allow for the exploration of sensitive or unconscious attitudes and behaviors of respondents without directly asking them. This can make respondents feel less threatened or defensive in responding to sensitive topics, increasing the validity and reliability of the data collected. The other options are not benefits of using projective techniques.

Which of the Following Is a Benefit of Using Projective