Which of the following statements about an organization's mission statement is true?
A) Even though no one denies the importance of the mission statement, it is the least used of all of the management tools.
B) An effective mission statement takes an internal organizational focus.
C) It should focus on the physical product or service that the organization is offering at present.
D) It should focus on the broad class of needs that the organization is seeking to satisfy.

Question

Quizplus · Accepted Answer

A mission statement should focus on the broad class of needs that the organization is seeking to satisfy, rather than just the physical product or service that the organization is currently offering. This helps the organization to maintain a long-term focus while also being responsive to changes in the market and customer needs. Option A is not correct as the mission statement is an important management tool. Option B is incorrect as an effective mission statement should take an external focus on customer needs and desires. Option C is incorrect as it limits the organization's focus to the present offerings rather than future possibilities.

Which of the Following Statements About an Organization's Mission Statement