When weekend gardeners think of mulch to put around their plants and keep away the weeds, they tend to think in terms of pine bark, wood chips, or pine straw. Slatescape has developed mulch made out of crushed slate rock. The company first targeted landscape businesses and was successful in marketing to these businesses and to government agencies. However, in order to expand its business, the company must now educate consumers about its product. Slatescape will be implementing a _____.

Question

Quizplus · Accepted Answer

Slatescape is looking to expand its business by reaching out to consumers and educating them about their product. This involves entering into new markets and promoting awareness of their unique product. A market development strategy is the best fit for this situation. A market penetration strategy involves increasing sales in existing markets without necessarily changing the product. A market differentiation strategy involves creating a unique product or service that distinguishes a company from its competitors. A diversification strategy involves entering into new markets with a new product or service.

When Weekend Gardeners Think of Mulch to Put Around Their