An advertisement can be ruled deceptive even though it is literally true in every respect.

Question

Quizplus · Accepted Answer

A statement may be technically true, but if it is presented in a way that is misleading, ambiguous, or incomplete, it could still be considered deceptive. The Federal Trade Commission's definition of deception includes both "misrepresentations" and "omissions" of material information. Therefore, advertisers must be careful not only with the content of their messages but also with the way they present them.

An Advertisement Can Be Ruled Deceptive Even Though It Is