In 2009 the FTC updated its Guides Concerning the Use of Endorsements,and the Guides now cover

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The 2009 update to the FTC Guides specifically covers blogging and social media endorsements, requiring that bloggers and online influencers disclose any material connections they have with the products or services they are endorsing. The other options (college lectures, political speeches, newspaper editorials) are not explicitly covered by the FTC Guides on endorsements.

In 2009 the FTC Updated Its Guides Concerning the Use