The FTC will not rule an advertising claim deceptive if the claim qualifies as "puffery."

Question

Quizplus · Accepted Answer

Puffery refers to exaggerated or vague advertising claims that are considered subjective and not meant to be taken literally. The FTC recognizes that consumers are not likely to take puffery claims seriously or rely on them to make purchasing decisions, and therefore does not consider them to be deceptive advertising practices.

The FTC Will Not Rule an Advertising Claim Deceptive If