Question 1

Businesses pay using product placement to have their products prominently displayed in a TV episode of 30 Rock or a feature movie.

Accepted Answer

Product placement is a common form of advertising where businesses pay to have their products featured prominently in TV shows, movies, or other forms of media. In the case of 30 Rock, brands like Verizon, Snapple, and Chevrolet were frequently showcased throughout the series. Similarly, many Hollywood movies feature product placement from companies like Coca-Cola, Apple, and Nike to increase brand visibility and awareness.

Question 2

Green Space is an organization concerned about preserving forests and wilderness areas.They hope to raise the public's awareness regarding this issue.Green Space can communicate their concern by utilizing advocacy advertising.

Accepted Answer

Advocacy advertising is a type of advertising that promotes a particular cause or viewpoint, in this case, the preservation of forests and wilderness areas. Hence, Green Space can utilize advocacy advertising to communicate their concern and raise public awareness about the issue.

Question 3

The Internet allows firms to listen to customers' wants,track their purchases,provide them with better service,and more access to information.

Accepted Answer

The statement is true. The internet provides a platform for firms to collect customer feedback, track their purchases and browsing behavior, and offer personalized services and information.

Question 4

Interactive promotion allows customers and companies to work together to create mutually beneficial exchange relationships in an ongoing dialogue.

Accepted Answer

Interactive promotion involves a two-way communication between customers and companies, which leads to a more personalized and engaging experience for customers, while companies gain valuable insights and feedback. This ongoing dialogue can help create mutually beneficial exchange relationships.

Question 5

Informing consumers about goods and services represents advertising's only benefit to society.

Accepted Answer

Advertising also supports businesses and the economy by providing jobs and generating revenue. Additionally, it can promote competition and innovation within industries.

Question 6

Magazines such as People,Sports Illustrated,and Business Week pay for much of the cost of producing their publications by selling advertising space in the magazines.

Accepted Answer

Magazines often rely on selling advertising space to cover a significant portion of their production costs.

Question 7

The Internet has changed the emphasis of promotion from "promoting to" customers to "working with" customers.

Accepted Answer

With the rise of social media and other forms of digital communication, companies now have the opportunity to engage with customers in a more collaborative way. This means that rather than simply promoting products or services to customers, companies can work with them to co-create content, develop new products, and build brand loyalty. This shift from a promotional to a collaborative approach has been one of the most significant changes in marketing and advertising in recent years.

Question 8

Global advertising can save companies money in research and ad design.

Accepted Answer

Global advertising campaigns can save companies money in research and ad design because they can use a standardized message and creative approach across multiple markets, avoiding the need for costly customization and market research in each individual market.

Question 9

When advertising in global markets it is important to remember that brand names and promotional campaigns can often be translated differently from what the marketer attempts to say.

Accepted Answer

This is true as different languages have different rules, idioms, and meanings, which can often result in misinterpretation or confusion of the intended message.

Question 10

The use of infomercials represents an effective use of advertising dollars.

Accepted Answer

Infomercials are effective in promoting products as they combine elements of entertainment, education, and persuasion to capture the viewers' attention and encourage them to make a purchase. They allow for a longer, more detailed presentation of the product, which can lead to a higher conversion rate compared to traditional advertising.

Question 11

The primary emphasis of advertising today is to move from regional approach in global markets to a total globalist approach.

Accepted Answer

The answer of The primary emphasis of advertising today is...

Question 12

Pat's Pie Pantry generates significant word-of-mouth advertising by delighting their customers with delicious pies.Word of mouth represents the use of advertising.

Accepted Answer

Word-of-mouth advertising is not a form of traditional advertising. It occurs when customers share their positive experiences with others, leading to organic growth of a business's customer base.

Question 13

When it comes to reaching global markets,evidence supports the conclusion that the "one size fits all" approach to promotional mix design is best.

Accepted Answer

Evidence suggests that a customized, localized approach to the promotional mix design is more effective in reaching global markets. Different cultures, languages, and values require tailored marketing strategies to be successful.

Question 14

When marketers advertise on a big online search engine like Yahoo or Google,they can reach the people they most want to reach.

Accepted Answer

Online search engines like Yahoo and Google allow marketers to target specific demographics and audiences, making it easier for them to reach the people they want to reach.

Question 15

Advertising reaches a national audience more effectively than it communicates with a local market.

Accepted Answer

The answer of Advertising reaches a national audience more effectively...

Question 16

Mailing ads to nearby residents helps grocery stores reach their target market with information of special sales.This represents direct mail advertising.

Accepted Answer

Mailing ads directly to nearby residents is an example of direct mail advertising.

Question 17

According to the Thinking Green box in Chapter 16,some marketers have found that promoting their "green" efforts can help give them a competitive advantage.

Accepted Answer

The Thinking Green box in Chapter 16 discusses how marketing companies can use their green efforts as a competitive advantage.

Question 18

Online advertising allows advertisers to see how many people have clicked on an advertisement and how much of it the potential customer has read or watched.

Accepted Answer

Online advertising provides metrics and analytics that allow advertisers to track the performance of their ads, including click-through rates and engagement metrics like time spent on the ad or video.

Question 19

One of the benefits of advertising on the Internet is that it provides a way to link firms and customers so that they can learn more about each other.

Accepted Answer

Advertising on the Internet allows firms to provide clickable links to their websites, social media pages and other online platforms, which can provide more information about their products or services to prospective customers. This helps to create a direct link between firms and customers, promoting interaction and engagement between the two parties.

Question 20

The purpose of interactive promotion is to create a monologue that convinces customers to act quickly.

Accepted Answer

The purpose of interactive promotion is to create a dialogue that engages customers and allows them to participate in the promotion, leading to a more persuasive and memorable experience. The goal is not necessarily to pressure them to act quickly, but to build a relationship and encourage them to take action when they are ready.

Quiz 16: Using Effective Promotions