Which of the following is considered a stage of the new-product development process?
A) automation
B) media screening
C) commercialization
D) selective perception

Question

Quizplus · Accepted Answer

Commercialization is considered a stage of the new-product development process, which involves introducing the new product to the market and making it available for purchase by consumers. A) Automation refers to the use of machinery or processes to reduce the need for human labor and is not part of the new-product development process. B) Media screening refers to the process of evaluating media outlets for the purposes of advertising and is also not part of the new-product development process. D) Selective perception refers to the tendency of individuals to perceive information in a way that confirms their existing beliefs and is not part of the new-product development process.

Which of the Following Is Considered a Stage of the New-Product