According to the Thinking Green Box in Chapter 13,one Key

According to the Thinking Green box in Chapter 13,one key issue encountered in marketing cars today is that:

A) firms need to cut cost drastically since price is the primary key in purchasing.
B) there is little effort on the part of consumers to research different options.
C) consumers are making extensive use of the Internet before buying.
D) multinational acceptance of marketing guidelines is required to standardize marketing relationships among firms in different nations.