Ben was confident that sports fans would fill the seats in his brewery restaurant after major league baseball games if they just knew about the place - after all,he offered convenience,easy walking distance,great local talent for entertainment and several fresh premium brews.He decided to join social networks such as Twitter and Facebook,and offer wireless services and lunch for afternoon customers.These are worthy strategies for reaching digital natives.
Introducing change is difficult for any manager.In order to attract digital natives, (younger generations who grew-up with the Internet)businesses are trying to reach them by frequenting places that they frequent such as social network sites.

Question

Quizplus · Accepted Answer

The passage states that businesses are trying to reach digital natives through strategies like social media and wireless services, indicating that introducing change is necessary to attract this demographic.

Ben Was Confident That Sports Fans Would Fill the Seats