Messages for goods and services that offer intangible benefits primarily use ______ appeals.
A) emotional
B) logical
C) practical
D) ethical
E) feature-based

Name: Messages for goods and services that offer intangible benefits primarily use ______ appeals. A) emotional B) logical C) practical D) ethical E) feature-based
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Intangible benefits cannot be physically seen or touched, so emotional appeals are often used to convey their value and create a connection with the consumer.

Messages for Goods and Services That Offer Intangible Benefits Primarily