A company's image is the perception of that firm held in the minds of potential customers.

Question

Quizplus · Accepted Answer

A company's image is indeed the perception of that firm held in the minds of potential customers. A positive image can help attract more customers and retain existing ones, while a negative image can drive customers away and harm the company's reputation. Building and maintaining a positive image is an important aspect of marketing and branding.

A Company's Image Is the Perception of That Firm Held