"Marketing mix" is typically broken down into:
A) production, pricing, promotion.
B) process, patrons, packaging, profit.
C) product, price, distribution, promotion.
D) perception, prestige, public relations, publicity.

Question

Quizplus · Accepted Answer

The marketing mix is a set of controllable variables that a company can use to influence consumers' responses to its products or services. These variables include product, price, distribution, and promotion. Option A and B do not accurately reflect the components of the marketing mix, and option D includes terms that are not usually included in the marketing mix.

"Marketing Mix" Is Typically Broken Down Into