The Small Business Development Center is conducting an email survey with 25 of its client small businesses to examine the use of mobile marketing applications. This is a precursor to a larger study in which the questionnaire will be sent nationwide to more than 1,000 similar small businesses. This initial small-scale project is known as a _____.

Question

Quizplus · Accepted Answer

The small-scale project being conducted by the Small Business Development Center is a preliminary investigation designed to identify potential problems and establish research needs. This type of study is commonly known as a pilot study, which is conducted prior to initiating a larger-scale research project. The purpose of a pilot study is to identify potential issues that may arise during data collection and testing procedures, allowing researchers to make necessary adjustments before embarking on a larger project.

The Small Business Development Center Is Conducting an Email Survey