Managers at Procter & Gamble view business research at a strategic planning level, particularly for product-related decisions. Therefore, the company conducts numerous related studies that come together to help in their product planning decisions. This is referred to as a ____.

Question

Quizplus · Accepted Answer

A research program involves conducting multiple related studies to inform strategic planning decisions, which aligns with Procter & Gamble's approach to business research. A research project is a singular study, so it does not fit the description as well. Research philosophy and research integration refer to overarching approaches or frameworks for conducting research, rather than specific initiatives like a research program.

Managers at Procter & Gamble View Business Research at a Strategic