The most common way to generate primary data in business research is by means of _____.

Question

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Surveys are the most common way to generate primary data in business research. Surveys are easy to administer and can reach a large and diverse group of participants, allowing for a comprehensive collection of data. Experimentation is used when the researcher wants to test a hypothesis by changing one variable at a time. Observation involves collecting data by watching and recording behavior without direct interaction with participants. Focus groups involve gathering a small sample of people together to discuss a particular topic or product.

The Most Common Way to Generate Primary Data in Business