_____ is a strategy whose goal is growth,based on selling more of the firm's product or service to the existing customer base.

Question

Quizplus · Accepted Answer

Market penetration is a strategy that focuses on increasing sales of existing products or services to the company's current customer base. This can be achieved through various methods such as increasing advertising, lowering prices, or introducing loyalty programs. The goal of this strategy is to increase market share and revenue without introducing new products or services.

_____ Is a Strategy Whose Goal Is Growth,based on Selling