Which of the following describes individuals that want goods and services for personal consumption and have the resources to buy them?

Question

Quizplus · Accepted Answer

Consumer market refers to individuals who want goods and services for personal consumption and have the resources to buy them. Option A is incorrect as the secondary market refers to the market for used goods. Option B is incorrect as the business-to-business market refers to transactions between businesses. Option C is incorrect as market segmentation is the process of dividing the market into smaller sub-groups with specific characteristics.

Which of the Following Describes Individuals That Want Goods and Services