As Part of Her Responsibilities as a Marketing Manager, Jan

As part of her responsibilities as a marketing manager, Jan has completed a review of data her department has gathered through telephone interviews, mail surveys and focus groups. Jan is disappointed because the research results strongly suggest that a product idea she helped develop is unlikely to be popular with potential customers. Jan should:

A) proceed with product development because the opinions of experienced marketing managers often turn out to be more accurate than marketing research.
B) accept the research results and reevaluate the proposed product.
C) continue developing the product, but try to find ways to reduce production costs.
D) put the product on temporary hold, throw out the results of the research, and design and conduct a new study.