The most important technological change likely to affect the marketing success of many firms is the:

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The growth of consumer databases, blogs, and social networking has revolutionized the way firms approach marketing. With the ability to gather vast amounts of data on consumers, companies can tailor their advertising and communication efforts to specific individuals or groups. Additionally, social media allows for more direct and personal engagement with consumers, creating new opportunities for brand loyalty and advocacy.

The Most Important Technological Change Likely to Affect the Marketing