Question 1

Thelma and Louise look forward to Saturday morning when they can drive to their local diner and have breakfast. They laugh at people who spend their weekends at the mall shopping. To which shopping orientation do Thelma and Louise belong?
A) Apathetic Shoppers
B) Shopping Lovers
C) Adventurous Explorers
D) Shopping Avoiders
E) Fun Seekers

Accepted Answer

Apathetic Shoppers have no particular shopping motive.

Question 2

For which product are consumers more willing to travel longer distances to shop for?
A) toothpaste
B) wedding dress
C) beer
D) laundry detergent
E) soft drinks

Accepted Answer

Major high-involvement purchases such as automobiles or specialty items such as wedding dresses generate greater willingness to travel.

Question 3

All other things being equal, consumers tend to prefer _____.
A) external reference prices over internal reference prices
B) dollar savings over percentage savings
C) percentage savings over dollar savings
D) larger retail outlets over smaller outlets
E) smaller retail outlets over larger outlets

Accepted Answer

Unless the customer is particularly interested in fast service or convenience, he or she would tend to prefer larger retail outlets over smaller outlets.

Question 4

A $10 savings on a $200 item should _____.
A) not show the regular price
B) show the dollar savings but not the percentage savings
C) show the percentage savings but not the dollar savings
D) show both the dollar savings and the percentage savings
E) show neither the dollar savings nor the percentage savings

Accepted Answer

The best approach for retailers seems to be to present the sale price and the dollar amount saved if it is large.

Question 5

The purchase of products involves the risk that they may not perform as expected, causing which of the following to be high?
A) social cost
B) time cost
C) effort cost
D) physical cost
E) all of the above

Accepted Answer

There are several risks in the purchase of products.

Question 6

Which of the following is a variable that influences brand decisions inside a retail outlet?
A) point-of-purchase materials
B) price reductions
C) outlet atmosphere
D) stockout situations
E) all of the above

Accepted Answer

Influences operating within the retail outlet induce additional information processing and affect the final purchase decision.

Question 7

Purchases made in a retail outlet that are different from those the consumer planned to make prior to entering that retail outlet are called _____.
A) incremental purchases
B) irrational purchases
C) unplanned purchases
D) emotional purchases
E) deviant purchases

Accepted Answer

Consumers often purchase brands different from or in addition to those planned.

Question 8

The retail attraction model is also called the _____.
A) retail gravitation model
B) retail dispersion model
C) retail composition model
D) retail network model
E) retail concentration model

Accepted Answer

The retail attraction model, also called the retail gravitation model, is used to calculate the level of store attraction based on store size and distance from the consumer.

Question 9

Which of the following is NOT a type of cost associated with perceived risk?
A) social cost
B) time cost
C) effort cost
D) physical cost
E) spatial cost

Accepted Answer

Spatial risk not a type of cost associated with perceived risk.

Question 10

Purchase of which product typically represents low social risk and low economic risk for consumers?
A) deodorant
B) automobile
C) socks
D) auto repairs
E) hair cut/style

Accepted Answer

Socks are inexpensive and are not often the subject of peer approval.

Question 11

Lori purchased new tires for her car, and she can bring it back every 5,000 miles to have the tires rotated free of charge. However, Lori doesn't do it because that would require that she take her car to the shop and either leave it and have someone get her and take her back later or sit and wait for the tires to be rotated. Which type of cost does this represent?
A) social cost
B) time cost
C) effort cost
D) physical cost
E) mental cost

Accepted Answer

A time cost is the time the product is not available for use.

Question 12

Which of the following shelf-based point-of-purchase materials provide the maximum lift in sales?
A) coupon dispensers
B) retail price promo signs
C) shelf talker, dangler, etc.
D) inflatable (mobile)
E) C and D

Accepted Answer

Shelf talkers, danglers, and inflatables provide the maximum lift in sales.

Question 13

Which model is used to calculate the level of store attraction based on store size and distance from the consumer?
A) retail multiattribute model
B) retail attraction model
C) retail attribution model
D) retail geographic model
E) retail distribution model

Accepted Answer

The retail attraction model, also called the retail gravitation model, is used to calculate the level of store attraction based on store size and distance from the consumer.

Question 14

Neil is considering the purchase of a 4-wheel ATV. He visited a distributor to look at different models, and when he looked at prices, he compared them with a price his brother told him he paid for an ATV. The price Neil retrieves from memory is known as a(n) _____.
A) base reference price
B) external reference price
C) internal reference price
D) private reference price
E) personal reference price

Accepted Answer

The price retrieved from the consumer's memory is known as an internal reference price.

Question 15

Jim is trying to determine the level of his store's attraction by using the square footage as a measure of breadth of merchandise and the distance to the store from different geographic areas. Which model is he using?
A) retail multiattribute model
B) retail gravitation model
C) retail attribution model
D) retail geographic model
E) retail distribution model

Accepted Answer

The retail attraction model, also called the retail gravitation model, is used to calculate the level of store attraction based on store size and distance from the consumer.

Question 16

Which of the following is a segment of consumers indifferent to shopping?
A) Apathetic Shoppers
B) Shopping Lovers
C) Adventurous Explorers
D) Shopping Avoiders
E) Fun Seekers

Accepted Answer

Apathetic Shoppers have no particular shopping motive.

Question 17

A shopping style that puts particular emphasis on certain activities or shopping motivations is called a _____.
A) shopping segment
B) shopping typology
C) shopping orientation
D) shopping perspective
E) store atmosphere

Accepted Answer

Shopping orientations are closely related to general lifestyle and are subject to similar influences.

Question 18

Unplanned purchases are further subdivided into which two categories?
A) primary and secondary
B) direct and indirect
C) reminder and impulse
D) generally planned and substitute
E) latent and manifest

Accepted Answer

A reminder purchase occurs when a consumer sees a product in a store and remembers that she is almost out at home; an impulse purchase occurs when she sees an item in the store and has a sudden, powerful urge to purchase it.

Question 19

Which of the following is a description of the shopping orientation known as Enthusiastic Shoppers?
A) Their shopping styles are situation-specific or constantly changing.
B) They look for the best deals at the lowest prices.
C) They shop to get what they want in the least amount of time.
D) They enjoy the recreational and social aspects of shopping.
E) They have no particular shopping motive.

Accepted Answer

Enthusiastic Shoppers obtain social and entertainment value from shopping.

Question 20

Tylenol, which is an analgesic known as acetaminophen, warns in some of its advertising that consumers should read labels carefully because several other types of medications include acetaminophen (e.g., Tylenol Sinus) and consumers could overdose on this medicine and potentially suffer liver damage. Which type of cost is associated with this risk?
A) social cost
B) time cost
C) effort cost
D) physical cost
E) mental cost

Accepted Answer

An example of a physical cost is a new medicine that produces a harmful side effect.

Quiz 17: Outlet Selection and Purchase

Thelma and Louise look forward to Saturday morning when they can drive to their local diner and have breakfast. They laugh at people who spend their weekends at the mall shopping. To which shopping orientation do Thelma and Louise belong?

For which product are consumers more willing to travel longer distances to shop for?

All other things being equal, consumers tend to prefer _____.

A $10 savings on a $200 item should _____.

The purchase of products involves the risk that they may not perform as expected, causing which of the following to be high?

Which of the following is a variable that influences brand decisions inside a retail outlet?

Purchases made in a retail outlet that are different from those the consumer planned to make prior to entering that retail outlet are called _____.

The retail attraction model is also called the _____.

Which of the following is NOT a type of cost associated with perceived risk?

Purchase of which product typically represents low social risk and low economic risk for consumers?

Which of the following shelf-based point-of-purchase materials provide the maximum lift in sales?

Which model is used to calculate the level of store attraction based on store size and distance from the consumer?

Neil is considering the purchase of a 4-wheel ATV. He visited a distributor to look at different models, and when he looked at prices, he compared them with a price his brother told him he paid for an ATV. The price Neil retrieves from memory is known as a(n) _____.

Jim is trying to determine the level of his store's attraction by using the square footage as a measure of breadth of merchandise and the distance to the store from different geographic areas. Which model is he using?

Which of the following is a segment of consumers indifferent to shopping?

A shopping style that puts particular emphasis on certain activities or shopping motivations is called a _____.

Unplanned purchases are further subdivided into which two categories?

Which of the following is a description of the shopping orientation known as Enthusiastic Shoppers?