Which of the following statements is TRUE regarding moods?
A) Moods are relatively stable states that are tied to a specific event or object.
B) Moods affect the consumption process, but they are not affected by the consumption process.
C) Positive moods have not been shown to affect shopping behavior.
D) Consumers do not actively try to manage their mood states.
E) Ad and brand attitudes are often influenced in a mood-congruent manner.
Correct Answer:
Verified
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