Which of the Following Statements Is FALSE Regarding Ritual Situations

Which of the following statements is FALSE regarding ritual situations?

A) Rituals are receiving increasing attention by marketing scholars and practitioners.
B) Ritual situations are of major importance to marketers because they often involve prescribed consumption behaviors.
C) There is enough shared behavior across individuals and households that marketers can develop products and promotions around the common ritual situations that arise each year.
D) Ritual situations can also result in injurious consumption.
E) Marketers cannot change or create consumption patterns associated with ritual situations.