Which of the Following Is a Step in the Approach

Which of the following is a step in the approach for developing situation-based marketing strategies that was given in the textbook?

A) Use observational studies, focus group discussions, depth interviews, and secondary data to discover the various usage situations that influence the consumption of the product.
B) Survey a large sample of consumers to better understand and quantify how the product is used and the benefits sought in the usage situation by the market segment.
C) Construct a person-situation segmentation matrix.
D) Evaluate each cell in terms of potential.
E) All of the above are steps for developing situation-based marketing strategies.